Empty hair salon with styling stations, mirrors, chairs, and shelves with hair products, bright lighting, hardwood floors, and a large wall clock.
Graphic with the word 'whistle' on a blue circle, with overlapping colored shapes including orange, beige, and light blue.

look less ugly.

267 east 10th street
nyc 10003
+1 212 477 0631

serving the east village since 2001

Exterior of a storefront with a black awning labeled 'whistle' in lowercase white letters, a large front window revealing the interior, and a light green bench outside. The building has a fire escape on the upper floors and neighboring storefronts with striped awnings.

our philosophy

Whistle is a queer-owned, inclusive hair salon in the heart of New York City’s East Village, serving locals, creatives, and longtime neighborhood clients. We believe great hair starts with feeling seen, respected, and fully yourself in the chair.

We specialize in precision haircuts, creative and corrective hair color, bold transformations, and clean cuts β€” tailored to your hair type, lifestyle, and long-term goals. Whether you’re maintaining a signature look or exploring something new, our stylists listen first, then translate your vision into work that fits your real life and identity.

Community matters here. Whistle has long been an explicitly affirming space for LGBTQ+ clients and allies, while welcoming everyone who values warmth, skill, and care. We use Kevin Murphy professional color and products to support hair health and sustainability, and our team invests continuously in education to stay sharp, current, and thoughtful in our craft.

Good vibes matter β€” but so does technical excellence. We’re here to deliver consistent, high-quality results in a space where you can relax, experiment, and leave feeling more like yourself than when you walked in.

who we are

  • A smiling person with glasses, tattoos, and piercings, wearing a pink floral shirt, holding a can of whipped cream and a dollop of whipped cream on their hand in an indoor setting.

    Will Johnson

    owner, stylist
    specialties: haircuts - shaggy, precision, anything in between; highlights; not blowouts! (haha)

  • A smiling woman with long brown hair, red lipstick, and tattoos on her arms, wearing a black tank top, standing indoors near a mirror and a small table with a vase of flowers.

    Heather

    stylist
    specialities: natural color, balayage, precision cuts, gender affirming cuts

  • Two women with blonde hair wearing black shirts, smiling and talking to each other in an office setting.

    Madeline

    stylist
    specialties: alternative hair, vivid colors, blondes, tinsel

  • A woman with curly blonde hair wearing a black top, smiling in front of a light-colored wall. She has a tiger face tattoo on her chest.

    Mary

    stylist
    specialties: copper/red specialist, barber cuts, bridal and event hair, highlights and balayage

  • A woman with short, wavy hair and glasses is looking to her right, with her arm resting on a black table next to a vase of pink and yellow flowers. She's wearing a black leather jacket.

    PJ

    stylist
    specialities: don’t put me in a box

  • A woman with red hair holding a hand mirror, looking at her reflection.

    Leigh

    stylist

  • silver

    assistant

    bio
  • Bo

    assistant

    bio
  • Mac

    assistant

    bio
  • Benji

    assistant

our services

Whistle offers professional haircuts and color services for every style and identity β€” from shags, pixies, and classic long layers to gender-affirming haircuts and curly hair specialist cuts. Our hair color services include single-process color, grey coverage, highlights, balayage, and creative color. Whatever your hair type, texture, or goals, we have the stylist for you.

  • short haircuts...90 & up

  • long haircuts...115 & up

  • single process color...100 & up

  • double process color...160 & up

  • face frame highlight...120 & up

  • partial highlight...160 & up

  • full highlight...195 & up

  • balayage...180 & up

  • gloss...55 & up

  • blow dry...50 & up

  • gloss with blow dry...85

  • Olaplex treatment...30

  • bang trim...20

  • special event styling...price upon consultation

shop our products

We proudly carry Kevin.Murphyβ€”a cult-favorite haircare line that blends cutting-edge technology with naturally derived ingredients. These products are lightweight, hardworking, and thoughtfully formulated to support healthy hair while being kind to the planet. No sulfates, no cruelty, no nonsenseβ€”just really good hair days.

please enjoy our instagram

A woman sitting in a vintage clawfoot bathtub, wearing a red leather outfit and black high-heeled boots, in a tiled bathroom.

current exhibition

michele surchek

Michele Serchuk is a native New Yorker who has been creating evocative, intensely personal photographic portraiture here for over thirty years. In 2014, the Seattle Erotic Arts Festival named her a Master of Erotic Art. Her work has been exhibited in group shows and arts festivals across the U.S. and Europe, as well as in solo exhibitions in New York and Philadelphia. She has lectured at the Kinsey Institute and has led workshops and delivered talks about her photography to various groups throughout the U.S. and Canada, and has been widely published in photo books and as cover art. She does it because it thrills her.

Showing January-April